When Dogear bites back.

Note* “Dogear” to the layman is a social bookmarking service. A feature of the IBM Lotus Connections product suite.

This weekend, while surfing the Internet I was interrupted by an urgent ‘ping” from a friend of mine in the UK. Normally I would ignore Sametime chats on the weekend, heck I ignore them during the week as well – do the ‘ole wait a few minutes and switch to ‘Away’ trick!  But since it was a slow news day I decided to respond. All I was told by my little British friend was that I needed to quickly check my Intranet Profile as someone must be playing a trick on me.

Damn I thought! Someone hacked my password (Seemingly “passw0rd” isn’t that secure anymore!) and posted that picture of me dressed in a turkey costume again! (key word, again!)

But no, I went to my corporate Intranet Profile and nothing struck me as odd. I looked okay, my “tags” were nothing out of the ordinary, no unauthorized blogs… I don’t understand I asked, what could possibly be ‘off’ on my profile?? “Check out your dogear” is all he said.

Then it hit me. You see about a month ago (yes, it has been there for an entire month – maybe more!) I had to do a demo for a customer of mine – a pharmaceutical company. In an effort to allow my Connections/Quickr demo to resonate with them I decided to randomly pick a drug listed on their website and build away. Paying no particular attention to what the drug actually did (I was lucky I was able to spell it the same way twice and/or even to pronounce it!) I added it to my doggear, tagged myself the resident expert, blogged about it, and populated a team space – all on IBMs Internal deployment of Lotus Connections. (The one we all use everyday) It was only once I arrived at the customer site did I realize that my drug of choice happened to cure a little disease called “Genital Herpes”.  Yes, I was now IBMs expert in all things related to Herpes.

The customer ate it up of course – enjoying the effort that we at IBM had gone through to show we cared but through the entire demo I was just counting down the minutes until I could get back online, make some changes and go back to just knowing stuff about portal and collaboration and themes and dogs. However it was a Friday afternoon. So when I did finally get home (traffic in Chicago can be a real pain!) I went out to dinner and to the mall – retail therapy. My expertise remained untouched – at least until today, (If only they would refresh the damn cache!) thanks to a set of sharp eyes across the pond.

The funny thing is, at the end of our Sametime chat all he said was “its okay, I am sure no one noticed, its not like its been up there for more then a day, right?”. Uh yeah, it’s just been a day. Of course 🙂


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